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local area spotlight Metro Detroit community raises $910,000 at annual Cattle Baron's Ball The American Cancer Society, Metro Detroit community, and Detroit's auto barons united on September 16 at the Michigan State Fairgrounds to raise over $910,000 at the fourth annual American Cancer Society (ACS) Cattle Baron's Ball. Presented by DaimlerChrysler Corporation, the event included denim and diamonds to create a western theme.  Since 2003 the event has raised more than $4.5 million to fund initiatives in the fight against cancer: national cancer research, the Young Cancer Survivors Scholarship Program, community-based programs, and free round-the-clock cancer information through the 800-ACS-2345 hotline and www.cancer.org. The Cattle Baron's Ball also gives the ACS a chance to work closely with many of the largest corporations in the Metro Detroit area. The corporate relationships cultivated through events like the Cattle Baron's Ball open doors for the ACS to showcase our mission and introduce cancer awareness and prevention programs to an array of large worksites. One such program is Workplace Solutions, which focuses on employee physical activity, nutrition, and smoking cessation. Joining together to fight cancer The gala, themed "Auto Barons Meet the Cattle Barons," relies greatly on volunteers to achieve its success. Leading the volunteers for the event this year were volunteer co-chairs Eric Ridenour, COO of the Chrysler Group, and Paul B. Wilbur, president and CEO of ASC Incorporated. In addition, more than 25 executive chairs began work in February to plan the event and led committees totaling 200 additional volunteers. "The Cattle Baron's Ball is a fine example of the Metro Detroit business community harnessing their collective power and uniting in the shared fight against cancer," Wilbur said.  The gala included a tribute area to remember those touched by cancer, Texas style cuisine from almost 20 of Detroit's finest restaurants, and a performance from country music artist Terri Clark. Jill Elder, executive director of the Southeast Michigan market, said the community's generosity is evident throughout the evening. "During the live, silent, and super silent auction is when you really see people just being incredibly generous, despite whatever economic challenges they are facing," she said. Another highlight was the presentation of this year's Cowger Leadership Award. The award, which is one of the highest honors the ACS presents to a volunteer, was given to Jeff Steiner, executive vice president and chief marketing officer of Tinnerman Palnut Engineered Products, for his inspired leadership and service of the ACS mission. Jeff has served as the event's sponsorship chair in 2005 and 2006. The American Cancer Society, Great Lakes Division, compliments the volunteers and staff who came together to put on the Cattle Baron's Ball. For information on volunteering at next year's event, contact the Metro Detroit office at (248) 557-5353. Pictured top: Paul B. Wilbur, Nancy Yaw (incoming CEO of the American Cancer Society, Great Lakes Division), Jeff Steiner, and Eric Ridenour. Bottom: Edward Connor Jr., Young Cancer Survivor Scholarship recipient. | |
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